Drive Sales Growth
For Tech Founders Seeking Sales Effectiveness
Our personalized sales coaching program specializes in providing real-world, hands-on enablement for founders with non-sales backgrounds. We equip startup leaders with the skills and knowledge needed to excel at selling their solutions to companies - especially in the challenging early days as you are still establishing your brand and go-to-market.
"I know that many developers, many tech co founders are actually introverts and they don't like speaking with users or with customers. Like, they don't like sales. Well, you may not realize, but as you are building a dev tool, you have a huge advantage. You know your audience. You are the audience, you are a developer yourself, you speak the language of your customers, you are uniquely qualified to understand them."
​- Nicolas Dessaigne,
Y Combinator Co-Founder & Partner
Why do you need to learn how to sell?
(especially if you are a technical founder)
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In the immediate, short-term, you will need to be your company's #1 seller in order to win your first set of customers.
In the long-term, understanding the B2B enterprise sales world as a professional seller will result in making better CRO hires, and overall managing the business' growth to achieve market success.
What Will Your Outcomes Be From This Program?
Better Lead to Deal Conversion
+
More Wins
+
Company Growth
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More Time & Budget to Innovate
1
Increase Contact to Lead, to Sales Opportunity Conversion Rate
The small details in each minute, each call, is what wins deals. Wins happens as a result of these skills that you will hone:
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Preparing efficiently and effectively for a meeting
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Communicating with high impact, which differs in a contact, lead, demo and proposal meeting
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Productive discovery and qualification questioning
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Influencing via value-based statements
2
More New Customer Wins at Higher $ Values
You may not think you can help in the proposal, negotiation and close deal phases, but make no mistake, at some point you will need to assist. Learn how to be the subject matter expert who:
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Presents a value-baed proposal
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Wins negotiation
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"Closes" deals with influential and dynamic communication
3
Improve Your Skills as a Growth Leader
It's not a coincidence that successful start-up CEOs have sales backgrounds: Benioff, Strupczewski, Dell. Making the right decisions that result in your company's rapid growth requires knowledge of "sales". Learn:
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SaaS and services sales and revenue terminology
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How marketing wins with AI
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"Good" vs "bad" sales
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How to make the right 1st sales hire
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"Must have" considerations in realistic GTM budget and achievable target setting