Sales Coaching for Founder-Led Sales
Your personal sales coach to help you accelerate your B2B tech startup journey to $1M ARR during your founder-led sales stage, delaying the need to hire a sales team.
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Sales Skills You'll Master with CRO Coach
Having B2B selling abilities is not a natural-born talent. It's a skill not unlike a surgeon training for a procedure.
Founders: what got you here (to company launch) is not all of what you need to get you there (your startup's $1M, $10M or $50M ARR revenue goals).
Master B2B Selling With Authentic Conversations
Selling in a B2B startup requires communication skills that uncover genuine insights and build lasting relationships through interview-driven sales techniques that go beyond the pitch. Learn to:​
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Command first-contact calls that establish rapport and create a foundation for partnership
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Deliver demos that actively advance your sales process, not just showcase features
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Leverage your technical expertise to move deals forward when joining a meeting as the SME & founder
Navigate Enterprise Sales Without Prior Experience
Transform your technical expertise into sales mastery. We equip founders with the exact roadmap to navigate complex enterprise deals—even if you've never sold before.
You'll master:
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The anatomy of enterprise sales cycles from first touch to closed deal
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Critical actions and deliverables required at each stage to maintain momentum
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Strategic deal evaluation techniques that prevent resource drain and deadline slippage
How We Turn Technical Founders Into Their Startup’s Top Sales Activator
HINT: It's not with a one-time sales training course.
Real-World Education
Over the course of 4 days, you'll engage in live Zoom sessions with a select group of founders, meeting 4 days a week, 4 hours each day. Through interactive role plays and real-time deal scenarios (from you and your fellow founder participants), you'll learn value-selling strategies utilized by the top tech companies, ensuring you're well-equipped to drive growth and revenue for your startup as both a seller and an executive leader.
Live & Personalized Coaching
Following the live Zoom training sessions, you will have 1:1 coaching for the next 4 months. We'll start with a 1-2 hour sales assessment, where we'll agree on the top 3 skill masteries that will move the needle towards your current customer sales goals. Then every 2 weeks, we have have 1:1 meetings to review recordings of your sales calls. Our call is to provide encouraging and insightful guidance to improve your day-to-day actions that lead to faster and larger closed deals.
On-Demand Advice
We know that an effective sales manager is available on-demand to prepare for a last-minute meeting or urgent proposal request. You'll have access to our custom GPT, as well as a private Slack channel to dialogue with your trainer and your founder classmates as questions arise. Founder-led sales is a lonely place, and often it just takes an objective listener who can help you to look at a stalled deal from a different angle.